Mother’s Day is a popular holiday. The e-commerce industry uses it to boost store conversions and drive revenue. In 2020, around $25 billion was spent on moms, and the average shopper paid $200 for this day alone!
Top-selling gifts include clothing, jewelry, flowers, gift cards, and consumer electronics. However, all industries are welcome to participate.
Seasonal promotions are essential, but timing is crucial. About 27 percent of shoppers buy gifts during Mother's Day week, but 19 percent do so in late April and 26 percent purchase items in early May.
With so many sales opportunities, it is essential to russian email list have pop-ups on your website to entice people to buy your items. Mother's Day pop-ups are very important and poptin is an affordable and easy-to-use marketing tool that will help you succeed during seasonal promotions.
Emerging ideas for Mother's Day
There are many ways to use pop-ups for Mother's Day. If you're having trouble thinking of options, here are the best ideas out there:
1. Discount pop-ups to make the day more special
Everyone loves discounts. Even if someone isn't shopping for their mom, they can still sign up for your newsletter or receive a discount. This makes them want to buy your items now, which increases sales.
However, discount pop-ups can make Mother's Day even more special. Help people save money (and possibly buy more from you).
2. Exit-intent pop-ups to prevent abandoned carts on this special occasion
Many people add things to their online carts and then worry about the expense, so they close the page and do something else.
We created Exit Popups to avoid that problem. When they are about to close the page, they see an attractive offer. They click on the link and the code is automatically inserted into their cart!
It's a win-win for everyone!
You can even use exit-intent popups to grow your email list and get more sales in the future if they aren't ready to buy yet.
3. Countdown pop-ups to attract customers to buy gifts for moms
People are busy and it's easy to forget about the holidays, especially when gift giving is considered routine. With countdown pop-ups, you create a sense of urgency.