That said, in order to survive today, lean startups can be a great help to companies by overcoming perceived threats when launching a new business in the market. Among the perceived threats is the frequent fear that an idea could be stolen, a concept that has no place in the lean startup methodology, since it rewards not so much the idea, but the ability to execute it.
Another challenge to overcome is the risk-fear of competition, which can be overcome by quickly learning how the product works in the market and how to improve it. There is also the burden of a strong brand that is not very flexible to innovations, which, however, can be overcome by using fictitious brands to test new products .
To overcome all these fears, the lean startup offers two novel alternatives : the first is prototyping, or testing the product before developing a prototype;
Second, as we have already seen, is the Minimum namibia whatsapp data Viable Product (MVP), that is, the definition of a minimum set of characteristics that a product must have to be viable (capable of reaching the consumer and being used).
To apply the lean startup method, the company must activate a production cycle that is much faster than the traditional one , trying to test each stage as it progresses in the process. It is necessary to learn what happens in each product cycle and adapt the pace accordingly. Each cycle is evaluated with a real sample of customers through a conversion funnel , which visualizes how users become sales.
In short, the lean startup method allows a startup or a traditional company that adopts it to create a product based on customer needs, reducing time and costs, and minimizing market risks. This approach has allowed companies such as Facebook, Uber, Alibaba and Airbnb to become giants in their sectors , despite not owning physical or content assets, which has redefined the boundaries of the global market in which companies and individuals operate. These boundaries are no longer traditional, geographical or sectoral, but purely digital.