Hospitality and catering . Greater influx of visitors, which translates into an increase in the turnover of restaurants, bars, cafes, etc.
Urban and interurban transport . Both taxis and other mobility systems, commuter trains, metro, bus lines, etc.
Marketing and communication . Agencies strive to position certain cities/countries in the MICE destination circuit so that they are the chosen location for holding business, commercial and/or professional conferences and events.
What MICE destinations exist?
Which are the main source countries for 'business' tourists ? Where do most of these trips for professional/business reasons come from? According to the Study of Demand in the National and International Meetings Industry, these are the main source markets when talking about MICE :
Germany
United Kingdom
France
Benelux
Italy
Portugal
As for the Spanish, the key countries when talking about MICE destinations are:
France
Portugal
Italy
There are basically four types of business jamaica whatsapp data tourism , precisely the four concepts referred to by the terms behind the acronym MICE : Meetings, incentives (as a reward and benefit), conferences and exhibitions (fairs, exhibitions, presentations).
Examples of the different types of business tourism could be these cases:
Business meetings that bring together professionals from the different countries in which a company is present.
Incentive trips, as a reward for employees who reach a certain turnover, for example, if they are salespeople or if they have successfully completed a project.
Conferences and congresses to discuss a specific topic, such as something of a medical nature or related to new technologies.
Exhibitions, such as tourism fairs, hospitality fairs, those specialising in marketing and social networks, etc.
In both cases, there are factors that act as a common denominator when we talk about the importance of business tourism :
Non-seasonal tourism , stable throughout the year, with the summer season probably being the one with the least concentration of business tourism activity.
Higher average spending per visitor , up to 30% according to the latest data available.
Average stay: four days .
It contributes to the promotion of cities/countries as destinations , making them known to other types of travelers (leisure/vacation).
At the beginning we pointed out that in such a specific area as MICE and taking into account the importance of business tourism today, it is essential to have qualified professionals to respond to the personnel needs of this sector. At EAE we have several proposals that aim to provide knowledge and tools to those who want to make a career in this field: Master in Event Organization, Protocol and Business Tourism and the University Master in International Tourism Management . As the EAE Barcelona team points out, “we are facing a booming sector, full of possibilities and with an infinite capacity to reinvent itself.” It is time to train in a sector with infinite possibilities for qualified profiles and for those companies that have decided to invest in business tourism .