The concept of off-page SEO relates to the efforts made outside of your website to increase its authority and generate traffic to it. But how is this possible?
Digital Marketing uses so much cutting-edge technology and automated processes that it's easy to forget a basic truth: at its core, any and all actions, whether online or not, are about people, not things.
What have people done since the internet didn't exist architects email list to promote products, services and ideas in general? They created relationships and built partnerships with other people or institutions.
The same applies to off-page SEO. Not all traffic that is driven to your site needs to come from your own efforts to comply with Google’s standards and be recognized for it.
You can get the attention of other websites and get them to show support for yours by offering backlinks (as links from one website to another are called).
For example, imagine that you produce the best possible content within your niche.
If another company's blog needs to produce an article on this topic, they may link to your posts to enrich their readers' learning experience.
For search engines, this is seen as a vote of confidence, and counts points towards the ranking of the page in question in search results.
Why Your Website Needs Off-Page SEO
If you read the previous topic carefully, you must have realized the need to apply off-page SEO as soon as you saw the part that talks about creating relationships and building partnerships.
After all, you won't have control over who will link to your content if you don't take a proactive approach and create real opportunities for that to happen.
To better understand the value of off-page SEO, think about the following situation: you are looking to buy a product and come across two testimonials.