For many users, such a search is the initial stage of collecting information

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Especially if they were not previously familiar with the brand. “I’ll Google it before I buy,” says a study participant. He interrupted his visit to the manufacturer’s website to look at external reviews of the product and additional information from third-party sources. 2.


Third-party review sites and blogs People trust critical reviews in uae consumer email list the media, blogs, and reviews from third-party sites – Tripadvisor, IRecommend, etc., depending on the niche. Such reviews are perceived as less biased and not intended to present the product in a positive light (unlike reviews from online store sites). And of course, reviews and testimonials from experts in the field are valued the most - for example, a review from a chef or someone in a cooking magazine about a new piece of cookware will carry more weight than any other.


3. Reviews on social networks Reviews and opinions on social media are also perceived as more trustworthy – as the product manufacturer has less control over them than reviews on their own website. Additionally, users extract a lot of information simply from a brand's social media account: social proof of brand success – if there are photos with real users; how the brand builds communication with customers; how it responds to negative reviews or messages that the product is faulty (this is also of interest to users on third-party review sites – how the brand responds to criticism that it cannot remove).