Videos generate 30% more sales than photos on social media
Posted: Tue Jan 21, 2025 5:42 am
VidMob's report shows that brands don't necessarily need to worry about producing long, complex videos, but rather about their form and content .
Since the beginning of the pandemic, around 88% of Brazilians have made purchases online, according to data from IDC. These users were impacted by different ad formats. Those presented in video format had a 30% increase in sales conversion when compared to static ads, according to a study by VidMob.
Those with up to 5 seconds of advertising had a 167% higher purchase rate than those with longer ads. When compared to 16-second videos, the shorter videos generated a 700% higher conversion rate. And when compared to those with six to nine seconds, the rate was 100%.
The findings were generated from a detailed analysis of 12,000 retail and e-commerce ads on social media, totaling more than 3.2 billion impressions from 1,200 campaigns promoted by 68 brands egypt whatsapp data from around the world on Facebook and Instagram. To do this, VidMob's technology analyzed every tiny part of these ads - such as whether the actors in a video commercial are indoors or outdoors, whether they are smiling or sad, the soundtrack, the colors used in each frame, etc.
Strategies
Combining text and video, as long as the words are assertive and strategically positioned, has also proven to be an effective option. The study showed that videos with text in the first frame converted three times more sales than those that were introduced after three seconds.
Static ads with text on the image, on the other hand, saw a 40% drop in purchase rate. The analysis also revealed how different high-contrast color changes can quickly engage consumers.
There are endless messaging options for ads, so VidMob looked at which ones drove the highest conversions. For ads delivered in the first 3 seconds of a video, “Get” had a 53% higher purchase rate than “Buy.” And using “Limited” in static ads increased purchase rate by 20% compared to using “Now.”
Since the beginning of the pandemic, around 88% of Brazilians have made purchases online, according to data from IDC. These users were impacted by different ad formats. Those presented in video format had a 30% increase in sales conversion when compared to static ads, according to a study by VidMob.
Those with up to 5 seconds of advertising had a 167% higher purchase rate than those with longer ads. When compared to 16-second videos, the shorter videos generated a 700% higher conversion rate. And when compared to those with six to nine seconds, the rate was 100%.
The findings were generated from a detailed analysis of 12,000 retail and e-commerce ads on social media, totaling more than 3.2 billion impressions from 1,200 campaigns promoted by 68 brands egypt whatsapp data from around the world on Facebook and Instagram. To do this, VidMob's technology analyzed every tiny part of these ads - such as whether the actors in a video commercial are indoors or outdoors, whether they are smiling or sad, the soundtrack, the colors used in each frame, etc.
Strategies
Combining text and video, as long as the words are assertive and strategically positioned, has also proven to be an effective option. The study showed that videos with text in the first frame converted three times more sales than those that were introduced after three seconds.
Static ads with text on the image, on the other hand, saw a 40% drop in purchase rate. The analysis also revealed how different high-contrast color changes can quickly engage consumers.
There are endless messaging options for ads, so VidMob looked at which ones drove the highest conversions. For ads delivered in the first 3 seconds of a video, “Get” had a 53% higher purchase rate than “Buy.” And using “Limited” in static ads increased purchase rate by 20% compared to using “Now.”