Modulation in marketing is used to achieve several key goals: improving user experience, increasing conversion, optimizing advertising campaigns. Let's look at some examples.
Using data about user preferences and behavior, companies can create personalized offers and advertising materials. For example, online stores can offer products that a user has already viewed or added to a cart, increasing the likelihood of a purchase.
A/B testing
Modulation is used to conduct A/B tests, where different versions of ads or landing philippines phone number list pages are created. This allows marketers to see which version performs better and then adapt the campaign.
Retargeting
Modulation is also used for retargeting. For example, if a user leaves the site without completing a purchase, the system can show them a modified advertising offer with a reminder about the product they left in the cart. This helps bring the user back and complete the transaction.
Relationship with other terms
Modulation is closely related to several key concepts in marketing. To better understand it, it is important to consider how it interacts with other terms.
Personalization