Digital Sales at the Point of Sale

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This makes us reflect on the new opportunities that are opening up before us at a commercial level . Among the different areas in which we can improve our capabilities and reach, we understand that both the way and the place in which we relate to consumers are two very relevant aspects in this case.



Some of the challenges we face are: the optimal sizing of the commercial network to boost the distributor network ; the optimization of the network of promoters that are in the establishments, so that we cover all of them, even the points of sale with less capacity; the efficient use of new technologies to boost our communication channels with the network and with the consumers themselves; the promotion of brands with pull actions,... among some of the many aspects that are worth stopping to give a response that allows us to achieve better results in a highly competitive environment. Within the different technologies that we have at our disposal, we understand that a powerful resource that will give us the key to respond in this line of optimization: professional video technologies .



Have you ever stopped to think about what it uruguay whatsapp lead would be like, as a consumer, to have a video conference with a point of sale , where the seller shows you the products and updates you on existing offers? We are faced with a model that proposes a very close personal relationship between the brand and the end consumer , offering the customer contact with specialized teams through optimal technology and a more efficient sales channel .



In this distribution and trade model , teams specialised in point-of-sale management are essential, as are professionals in telephone contact , optimising the time of point-of-sale managers and eliminating the time spent travelling. In this way, we take care of the personal contact with the consumer and the point of sale in detail , reducing travel time and increasing the variety of products we can offer; and we also increase the frequency available for contact, as we cover the attention of those establishments with less dispersion or capacity.



The digital environment also allows us to boost communication with the consumer thanks to promotional actions that can be started in the physical establishment and then continued in the online environment . At the same time, it allows us to have demand generation capabilities that can be directed to the point of sale, with the possibility of segmenting recipients with increasingly specific interests. The combination of materials in the establishment that allow access to experts capable of responding to the consumer 's purchasing needs , immediately, through channels such as video or online chat , offering these advisors the ability to be available in multiple establishments at the same time, determines, in our opinion, an important line of business in the future in the world of retail .


And, as if that were not enough, everything described is just another example of everything that the on and off mix at the point of sale can do in favor of distribution and commerce in the physical store. Referencing channels using word of mouth with Member Get Member projects, training through e-learning as a strategy to add value to the human team at the Point of Sale , the use of online channels to promote promotions that can be redeemed at the point of sale in a way that is simple for the channel, or the development of content strategies, are some examples of capabilities within reach of brands in a present that is already laying the foundations for the point of sale of the future.