Data and information in commercial projects

[muskanislam25]

In this group of posts we aim to present some aspects that are usually common in the different types of commercial projects (B2B or B2C, Hunting or farming, Single-channel or multi-channel ,...), and to bring our vision of this area closer.



By defining the areas of action of data , we could say that sales teams generate or use data , especially at certain stages of their evolution:



In the pre-planning stage.
At the implementation stage, in the planning of the work of a salesperson /team.
Before and during one-to-one customer relationships
In the post-interaction stage.
In the evolution review to optimize results.


The information generated and consumed by sales teams slovenia whatsapp lead has very diverse objectives: assigning or sizing teams appropriately, optimizing routes, controlling performance, contextualizing interactions, obtaining actionable information to optimize results, and much more.



Likewise, this information is of very diverse nature, such as maps and geolocation , identification of clients or potential clients, consumption history and data related to the current operation, evidence to certify regulatory compliance, numerical analysis, scoring of sales propensity, clusters with probability of success, offer priorities to be made, etc.



Some very relevant aspects to achieve the success of commercial projects have to do with putting technology at the service of sellers and commercial managers , understanding the role of data and management capacity at a given time and degree of maturity of a commercial project , and in many cases ignoring these last two points can lead to unnecessary complications, in times when we basically work on evolutionary developments.



Putting information at the service of salespeople and commercial managers involves incorporating from the outset the salespeople 's way of working , the reality of the clients and the availability of resources (especially time), among other aspects, in order to facilitate and collect commercial information , putting the client (internal and external) at the centre.