To do this, we analyzed Richard Van Der Blom’s research, “LinkedIn Algorithm Insights 2024,” which explains the recent evolution of LinkedIn’s algorithm. The report analyzed more than 1.5 million posts from 34,000 individual profiles and more than 26,000 company pages, spanning more than 50 countries and 25 languages.
Algorithm changes during 2023
LinkedIn periodically updates its algorithm, sometimes to accommodate new functionalities, such as recent AI-powered features, or to align with the changing preferences and actions of its users.
Freeing up space in our feeds, highlighting offers or promoting collaborative articles may be other reasons why the network modifies its algorithm.
In September of last year, there were substantial changes to the algorithm that can be seen in the visibility that content gets in the feed. Below is a comparison with what happened in 2021:
Visibility of content in our feed Dec 2021 Dec 2023
Promoted content from companies 16% 28%
LinkedIn Ads 5% 11%
Organic content from companies 7% 2%
Content from the “Top Creators” 15% 31%
Content from other creators 57% 28%
9 most curious and useful findings
What data should we take into account? At Pragmática we have compiled the 9 most relevant points from this analysis:
An algorithm marked by monetization
The algorithm is increasing the visibility of paid content from 16% to 28%, and decreasing organic reach from 57% to 28%. At the same time, it is increasing the reach of “Top Creators” from 15% to 31%, in a clear “Tiktokization” of the algorithm: more content from creators and ads is shown and less from ordinary users.
Capture attention from the beginning
A good first sentence on your posts can increase reader retention russia phone number example by 30%. Just like ending your post with a question can increase engagement by up to 40%.
The power of labels
Tagging up to 4 contacts in your post can increase the reach of the post by up to 48%. If those tagged people comment on the post, it generates 1.5 times more reach. Tagging more than 8 has the opposite effect.
How long should texts be for best performance?
For long texts, keep them between 800 and 1200 characters for best performance. For short texts, sentences with up to 12 words perform 20% better.
Hello authenticity, bye archive photos
Authentic images perform 45% better than stock images. If they also have people in them, there is a 20% increase. And if that person is you, it increases by 50%.
Vertical videos on LinkedIn, the ideal format to increase engagement
LinkedIn native vertical videos between 1-2 minutes have 40% more engagement than the rest. Adding good audio (+50%) and subtitles (+40%) is also essential.