External factors and seasonal fluctuation

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Incorrectly set goals. If you incorrectly select goals for calculating conversion, the results will not be indicative. For example, if you track visits to the contact page instead of counting sent requests for consultation or calls, you can get a distorted picture.

Event-based goals (such as form submissions) provide more accurate information about site performance than tracking button clicks.
Event-based goals (such as form submissions) provide estonia telegram number database more accurate information about site performance than tracking button clicks.

2. Traffic issues . Attracting irrelevant traffic can reduce overall conversion, even if the site has a good user experience and quality offers. This is because visitors who are not interested in the product or service are less likely to take the desired action.

3.. Depending on certain events or time of year, economic or political changes, conversion may change. This can create the illusion of a drop or increase in efficiency, not related to real changes in the affairs on the site.

4. Complex user paths. Sometimes users go through several steps before they take a conversion action. Analyzing only one of them can give an incomplete picture.

Example of a touch sequence with advertising channels in Google Analytics
Example of a touch sequence with advertising channels in Google Analytics

To avoid mistakes, it is necessary to take into account the context and analyze statistics in combination with other factors and metrics.