How to send customers to distributors
Posted: Sun Dec 22, 2024 4:52 am
In the B2B field, it is very common to have distributors who market the product we manufacture or develop. It is part of our global marketing strategy and defines the way in which we sell our product. From our experience, we know that customers can go directly to manufacturers and they must be served by a specific distributor. In this post we want to resolve your doubts about sending customers to your distributors so that your commercial processes are streamlined and automated .
First of all, we must understand that the distribution channels canada cell phone number between consumer products, industrial products and technological products are very different. An industrial product is used for business or for processing, so our ecosystem is B2B. The industrial purchasing process is totally different, so let's define the most common types of distributors in the B2B field .
B2B distribution channels
From the manufacturer to industrial distributors and these to industrial users
They act as intermediaries and are a very common channel among producers of standardized items. Although they are normally used by manufacturers who do not have a sales department, they are also common among producers who wish to reinforce their commercial strategy from different areas.
In this case, distributors enter into agreements with manufacturers through contracts that establish the direct rights and functions of selling the product. This is where our communication and relationship begins. It is the starting point where a long-term relationship begins.
From the manufacturer to intermediaries and these to industrial users
Agents function as salespeople who facilitate relations between manufacturers and customers. This is common in the agricultural and food sectors. For example, the producer of a food component such as antioxidants may have sales agents in different countries who market the product. In this channel, the rights on the product are reduced.
From the manufacturer to intermediaries, these to distributors and finally to industrial users
This is the most complex channel in terms of logistics and involves three levels of intermediaries. The important thing here is to focus the communication processes carried out in different departments. For example, the logistics department will deal with distributors and the sales and marketing department with agents.
First of all, we must understand that the distribution channels canada cell phone number between consumer products, industrial products and technological products are very different. An industrial product is used for business or for processing, so our ecosystem is B2B. The industrial purchasing process is totally different, so let's define the most common types of distributors in the B2B field .
B2B distribution channels
From the manufacturer to industrial distributors and these to industrial users
They act as intermediaries and are a very common channel among producers of standardized items. Although they are normally used by manufacturers who do not have a sales department, they are also common among producers who wish to reinforce their commercial strategy from different areas.
In this case, distributors enter into agreements with manufacturers through contracts that establish the direct rights and functions of selling the product. This is where our communication and relationship begins. It is the starting point where a long-term relationship begins.
From the manufacturer to intermediaries and these to industrial users
Agents function as salespeople who facilitate relations between manufacturers and customers. This is common in the agricultural and food sectors. For example, the producer of a food component such as antioxidants may have sales agents in different countries who market the product. In this channel, the rights on the product are reduced.
From the manufacturer to intermediaries, these to distributors and finally to industrial users
This is the most complex channel in terms of logistics and involves three levels of intermediaries. The important thing here is to focus the communication processes carried out in different departments. For example, the logistics department will deal with distributors and the sales and marketing department with agents.