LinkedIn and B2B content creation
Posted: Sun Dec 22, 2024 4:50 am
Decision makers at LinkedIn
Analyzing each profile is essential. Start your search on LinkedIn by making a list of companies that fit what you offer. Remember that most of them get their suppliers from the web. Reach them first! But not before you are prepared for that persuasive meeting.
On the other hand, you should avoid rushing into your sales process, since the decision-maker could misinterpret your action as desperation.
Time your prospects. You need to understand the stage of the sale you are in. Not everyone is prepared to close a deal on the first meeting.
In the first ExpertIn Live with Diego Noriega , Director of Endeavor NOA and LinkedIn user with more than 25,000 followers, we talked about the importance of LinkedIn in B2B negotiations.
According to Diego Noriega, content creation is vital to building B2B oman number alliances. But in Latin America we don't use social media, social media uses us . We post only to show how "good we are" and not to share knowledge.
On LinkedIn, the transmission of knowledge will create a benchmark for our personal brand.
If we want to have more visibility, we must improve the creation of our content. Only then will companies decide to form alliances with us.
Linkedin: What it is for, how to use it and how to benefit from it
How to go viral on Linkedin B2B?
One of the ways is to get a lot of people to share the post, for that it is essential to create interesting content with the primary goal of producing cost and information.
Once the algorithm sees that a piece of content has been shared enough, it massifies it and shows it in the timeline of users who might like that post. Learn more about this here: Content Construction and Marketing Understanding Workshop
So we talk about thinking and planning the content, putting together a pretty good list and having the notebook permanently to download the ideas. You generate the important information daily, but you don't post everything.
«I BRING TOGETHER TRENDING CONTENT WITH YOUR EXPERIENCES AND KNOWLEDGE TO PRODUCE CURRENT COST INFORMATION».
Analyzing each profile is essential. Start your search on LinkedIn by making a list of companies that fit what you offer. Remember that most of them get their suppliers from the web. Reach them first! But not before you are prepared for that persuasive meeting.
On the other hand, you should avoid rushing into your sales process, since the decision-maker could misinterpret your action as desperation.
Time your prospects. You need to understand the stage of the sale you are in. Not everyone is prepared to close a deal on the first meeting.
In the first ExpertIn Live with Diego Noriega , Director of Endeavor NOA and LinkedIn user with more than 25,000 followers, we talked about the importance of LinkedIn in B2B negotiations.
According to Diego Noriega, content creation is vital to building B2B oman number alliances. But in Latin America we don't use social media, social media uses us . We post only to show how "good we are" and not to share knowledge.
On LinkedIn, the transmission of knowledge will create a benchmark for our personal brand.
If we want to have more visibility, we must improve the creation of our content. Only then will companies decide to form alliances with us.
Linkedin: What it is for, how to use it and how to benefit from it
How to go viral on Linkedin B2B?
One of the ways is to get a lot of people to share the post, for that it is essential to create interesting content with the primary goal of producing cost and information.
Once the algorithm sees that a piece of content has been shared enough, it massifies it and shows it in the timeline of users who might like that post. Learn more about this here: Content Construction and Marketing Understanding Workshop
So we talk about thinking and planning the content, putting together a pretty good list and having the notebook permanently to download the ideas. You generate the important information daily, but you don't post everything.
«I BRING TOGETHER TRENDING CONTENT WITH YOUR EXPERIENCES AND KNOWLEDGE TO PRODUCE CURRENT COST INFORMATION».