Personalized content and offers

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Once you have the profiles, you need to plan the content strategy. In the context that interests us, you should focus on the quality, specialization and technical level of the content, as well as the customization in the design of the communication products (infographics, articles, pillar pages, videos).

These pieces must have a very clear objective according to the needs of account-based marketing: to transmit relevant information to the companies' decision makers. To ensure that the vp purchasing officer email lists content is leveraged, you must distribute it on the right media such as:

Email Marketing: Although you may already be using this type of strategy, you should now think about sending much more personalized mailings and segmenting your database, dividing decision-makers from the people around them.
Paid Remarketing Campaigns: Using your database to create a remarketing campaign that reminds interested parties that you've already contacted them is an ideal way to stay top of mind.
Social networks : although Facebook, Instagram or TikTok are generally mass consumption networks, LinkedIn may be the network you should bet on to spread your content and show the most professional side of your company.