Implemented in 2020, the LGPD establishes clear guidelines on how data should be collected, stored, processed and shared, significantly impacting business operations. Compliance with the legislation, in addition to being a requirement, is also an opportunity for companies to strengthen customer trust and improve their data management practices. Want to know how?
In this article, we will highlight the main aspects of the LGPD, its implications for business operations, and how companies can ensure data protection while promoting a culture of accountability and transparency.
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What does the data protection law say?
The General Data Protection Law (LGPD), established by Law No. 13,709/2018, regulates the processing of personal data in Brazil, establishing guidelines on how data should be collected, stored, processed and shared. The LGPD aims to guarantee the privacy and security of individuals' personal information, protecting their fundamental rights to freedom and privacy.
Key elements of data protection assurance
The data protection guarantee is based on several elements that ensure the privacy and security of individuals' personal information. Below are the main components that make up this guarantee:
Purpose and necessity : personal data must be russia phone number processed for specific, explicit and legitimate purposes, which are communicated to the data subject. The collection and processing of data must be limited to the minimum necessary to achieve those purposes.
Consent : the processing of personal data must be carried out with the free, informed and unequivocal consent of the holder, except in cases provided for by law, such as compliance with a legal obligation or execution of public policies.
Data subject rights : Data subjects have the right to access, correct, delete, restrict or port their personal data. They also have the right to revoke consent at any time and request information about the sharing of their data.
Responsibilities of controllers and operators : Companies and organizations that process personal data (controllers) and those that carry out processing on behalf of controllers (operators) must ensure data security and compliance with the LGPD. They are responsible for implementing technical and administrative measures to protect personal data against unauthorized access, loss or leaks.
Transparency and access : organizations must provide clear and accessible information about the processing of personal data, including the purpose of the processing, the data collected and the rights of the data subjects.
Security and good practices : the LGPD requires companies to adopt security measures to protect personal data against unauthorized access, destruction, loss, alteration, communication or any form of inappropriate or unlawful processing.
Regarding monitoring and sanctions, responsibility lies with the National Data Protection Authority (ANPD) , which is responsible for monitoring compliance with the LGPD and can apply administrative sanctions to organizations that are not in compliance, including warnings, fines and suspension of database operations.
How important is it for data protection to become a fundamental right?
With data protection being a fundamental right, there is increased legal certainty in the application of the General Data Protection Law (LGPD). This provides a more stable and predictable environment for companies, which need to adapt to regulations and ensure compliance with the law. Greater legal certainty also facilitates dispute resolution and the application of sanctions in cases of violations.
Furthermore, by ensuring that personal data is protected as a fundamental right, companies demonstrate a commitment to transparency and accountability, which can increase customer trust and improve brand reputation.
How can companies ensure data protection?
As previously mentioned, ensuring data protection is essential for companies to remain compliant with the General Data Protection Law (LGPD) and build customer trust. Below, we have listed some fundamental practices that companies can adopt to ensure data protection:
1. Implement privacy and security policies
Companies should create and maintain clear and comprehensive privacy and security policies . These policies should define how personal data is collected, stored, processed, and shared, and specify each employee’s responsibilities in handling the data.
It is also worth highlighting the need to train employees on data protection practices and the importance of compliance with legislation. Employees need to understand the basic principles of information security and how to apply these practices in their daily lives.
2. Use security technologies
Implement advanced security technologies, such as encryption, firewalls, and intrusion detection systems, to protect personal data from unauthorized access, leaks, and other threats. Adopting robust security solutions is essential to ensuring data integrity and confidentiality.
3. Conduct regular audits
Conduct regular audits to assess the effectiveness of data protection measures and identify potential vulnerabilities. Audits help ensure that security policies and practices are being followed and allow for adjustments as needed.
Another important point is to establish procedures to monitor and respond quickly to security incidents, such as data leaks or unauthorized access attempts. Having a well-defined incident response plan helps mitigate impacts and restore data security quickly.
4. Ensure data quality and origin
It is important that the data used to optimize operations, for example, is public and has a proven origin.
BigDataCorp is the only datatech company on the market that guarantees the origin of information, proving that the data came from public sources. With more than 25 million daily updates, we are committed to the accuracy, relevance, and timeliness of the data we provide. The data is fully compliant with the LGPD and can be used without any concerns.
We also understand that the power of data lies not only in its volume, but in its quality and applicability. That’s why our mission is to capture, structure and distribute public data on an industrial scale, transforming it into valuable information that drives businesses around the world.