The 4Ps of service management
Posted: Mon Jan 20, 2025 8:15 am
Among the highlights of the modus operandi are the 4P pillars: people, processes, products and partners.
Next, understand how to strengthen each of these points within your organization.
Profile
If the idea is to achieve greater profitability, the first step is to win over the audience and turn them into loyal customers, right?
Therefore, your service provider should have a clear and outlined understanding of which segments are interested in your products and how to best communicate with them.
To do this, the ideal is to build a character following the guidelines of the buyer, audience and types of brand.
The persona rule also applies to creating your brand's mission, vision, and values.
It is important that the company's growth journey is clear and inspires confidence in the market.
If your company were a person, who would it be? How spain whatsapp data would it captivate people?
When creating your communication strategy, adjust issues such as tone of voice, semantic constellation, references, jargon, etc.
Processes
This is the most difficult step.
You've won a sale, but you need to execute it successfully.
The process from service to support to extended warranty must be calculated and there is no possibility of failure.
Visualizing the steps helps in financial management, controlling company expenses and avoiding legal problems with inefficient document management and lack of knowledge of Brazilian legal and tax regulations for the execution of each stage of the sale.
People
Many times, a business does not work because it does not have a motivated team that identifies with the company's values and objectives.
Therefore, the recruitment and selection system must accompany the news of HR 4.0, with well-defined and automated processes.
It is also possible to use artificial intelligence to assist the process and ensure professionals who are a good match for the company.
When the issue involves already hired employees, applying questionnaires to measure the level of satisfaction among employees and analyzing the organizational climate helps to improve the team.
Another point worth investing effort in is talent mapping.
Try to automate bureaucratic processes to save time on team training.
Therefore, business management software options can help with admission documents, benefits, law enforcement standards, vacations, etc.
Procedures
For companies providing services such as security, cleaning, BPO, IT, telecommunications and passenger transportation, the obstacles to a functional work environment involve issues such as team management and contracts.
In these situations, it is worth betting on software that provides managers with sufficient information to create detailed budgets according to allocated resources, monitoring external teams, payrolls, etc.
In many cases, backoffice routines can be optimized, making the process of identifying opportunities and losses easier.
What are the benefits of service management?
Strategies outlined and implementation timeline completed. OK, you've decided to redesign your service management. Great! But the question remains: what can this transformation bring to your business's profits?
Of course, that's perhaps the most important part of all this. After all, why change such a broad process, if not for the benefits at the end, right?
Throughout the content, we have already been able to analyze some of the more global benefits of good service management for suppliers.
The main one, of course, is to ensure customer satisfaction , probably the most important metric in this segment.
However, if we look at a more localized way within the business, how can we calculate the benefits of good service management?
That's what we're going to show you now, check it out!
Quality indicators of services
Operational efficiency
At the highest level of service management benefits, it is possible to identify a significant improvement in operational efficiency.
Next, understand how to strengthen each of these points within your organization.
Profile
If the idea is to achieve greater profitability, the first step is to win over the audience and turn them into loyal customers, right?
Therefore, your service provider should have a clear and outlined understanding of which segments are interested in your products and how to best communicate with them.
To do this, the ideal is to build a character following the guidelines of the buyer, audience and types of brand.
The persona rule also applies to creating your brand's mission, vision, and values.
It is important that the company's growth journey is clear and inspires confidence in the market.
If your company were a person, who would it be? How spain whatsapp data would it captivate people?
When creating your communication strategy, adjust issues such as tone of voice, semantic constellation, references, jargon, etc.
Processes
This is the most difficult step.
You've won a sale, but you need to execute it successfully.
The process from service to support to extended warranty must be calculated and there is no possibility of failure.
Visualizing the steps helps in financial management, controlling company expenses and avoiding legal problems with inefficient document management and lack of knowledge of Brazilian legal and tax regulations for the execution of each stage of the sale.
People
Many times, a business does not work because it does not have a motivated team that identifies with the company's values and objectives.
Therefore, the recruitment and selection system must accompany the news of HR 4.0, with well-defined and automated processes.
It is also possible to use artificial intelligence to assist the process and ensure professionals who are a good match for the company.
When the issue involves already hired employees, applying questionnaires to measure the level of satisfaction among employees and analyzing the organizational climate helps to improve the team.
Another point worth investing effort in is talent mapping.
Try to automate bureaucratic processes to save time on team training.
Therefore, business management software options can help with admission documents, benefits, law enforcement standards, vacations, etc.
Procedures
For companies providing services such as security, cleaning, BPO, IT, telecommunications and passenger transportation, the obstacles to a functional work environment involve issues such as team management and contracts.
In these situations, it is worth betting on software that provides managers with sufficient information to create detailed budgets according to allocated resources, monitoring external teams, payrolls, etc.
In many cases, backoffice routines can be optimized, making the process of identifying opportunities and losses easier.
What are the benefits of service management?
Strategies outlined and implementation timeline completed. OK, you've decided to redesign your service management. Great! But the question remains: what can this transformation bring to your business's profits?
Of course, that's perhaps the most important part of all this. After all, why change such a broad process, if not for the benefits at the end, right?
Throughout the content, we have already been able to analyze some of the more global benefits of good service management for suppliers.
The main one, of course, is to ensure customer satisfaction , probably the most important metric in this segment.
However, if we look at a more localized way within the business, how can we calculate the benefits of good service management?
That's what we're going to show you now, check it out!
Quality indicators of services
Operational efficiency
At the highest level of service management benefits, it is possible to identify a significant improvement in operational efficiency.