In times of Inbound Marketing, investing in ads may not bring satisfactory results. Even though Google Adwords , Facebook and others are very effective, it will be necessary to work with a greater focus on the target audience. The value of the product may not be as important as customer loyalty and their own values.
Speaking of targeting, Email Marketing is a tool that is already widely used today, however, it will no longer be considered a mass communication vehicle. Its personalization will be very high, thus targeting a very restricted number of people or even individuals.
Another trend that you should be paying close attention to is mobile devices, as the number of these devices has been growing dramatically in a short space of time. Smartphones, for email list usa example, are increasingly sought after and accessible and are already used by almost two billion people worldwide. Due to this growth, investing in apps can bring an immeasurable return for the company.
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The Social Network factor is also growing and becoming more accessible, as with mobile internet and mobile phones, people are increasingly connected to these networks. Advertising in this area is already widely used, but there are also promises in this sector. These will not be simple ads, some networks are considering selling directly from them; the most well-known buy button. Therefore, companies must invest more in the security of their ads, transmitting peace of mind to the consumer when making the purchase payment.
Now that you are up to date with the main digital marketing trends for 2016, don't waste any time and build customer loyalty with personalized and effective campaign strategies. Invest and always stay up to date with market news to achieve the results you and your company are looking for.