Do you know what CRM is? In general terms, we can define CRM (Customer Relationship Management) as a set of strategies that aim to promote better management of the relationship between the brand and its customers.
In this sense, it is possible to use specialized software to manage interactions with customers, a CRM system capable of prospecting new business and increasing sales . This type of tool works like a database, in which strategic information about each customer is stored .
This information will allow salespeople to get to know their customers better, guiding them on how to conduct the sales process and speed up conversions.
If you are thinking about hiring a CRM solution, graphic design email list but are still not sure if it is worth it, don't worry, we can help you.
Here we have listed the main advantages of CRM systems for businesses. Continue reading this article and learn how to use it in practice and what features you should consider before choosing this tool!
How to use a CRM?
The usability of a CRM platform basically has 4 pillars: operational, analytical, collaborative and strategic.
See below how you can use a CRM in your business based on these approaches.
Operational
create and maintain customer relationship channels;
map information about customers;
provide technical support;
identify procedural flaws and improvements that need to be implemented in the product;
automate repetitive and manual tasks.
Analytical
obtain reports to guide decision-making;
know and analyze the customer profile in detail.
Collaborative
share information about prospects, leads and customers with employees working at points of contact.
Strategic
anticipate customer needs;
develop loyalty strategies;
develop new solutions;
generate new business opportunities.