Pop-ups with a promo code for your first purchase in the store

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Examples of using CDP and CRM systems
Personalization of offers

Based on the data from the CDP, you can send targeted offers to different groups. These can be discounts via a chatbot or an email newsletter for those who need help with their choice. This way, you won't bother those who have already completed key actions.

For example, with the help of Carrot quest, the online store Authentica.love shows a pop-up with a promo code for the first purchase only to those who have not yet made purchases in the store. The mechanics with a promo code brought in 4.2 million rubles in revenue in three months .

Example of personalization in a pop-up
Automation of mailings

Setting up trigger messages via channels such as email and SMS, depending on the customer's actions. For example, when a cart is abandoned or to congratulate a birthday.

Online store Cougar gets +15% to revenue due to triggered mailings to customers. The company uses personalized selections based on already viewed products and reminds about abandoned carts.

Example of an automated abandoned cart email
A warm-up chain email for users who were interested in the product but did not add it to the cart
Website personalization

Using customer data to display relevant pop-ups, offers and personalized recommendations.

For example, the online school Umskul set up mechanics to try to leave the site based on customer data. The pop-up collected 16% of target leads from the total number of target leads.

Example of personalization in a pop-up
Pop-up with a lead magnet for attempts to leave the site
Personalization of discounts

Offering customized discounts based on each customer's purchase history list of france cell phone number and behavior. For example, an online school might offer a discount on the second course to customers who have completed the first and lost interest.

Personalization of applications and push notifications

Sending push notifications that match the interests of customers.

Personalization of advertising

Creating unique promotional offers for different segments, for example, attracting new customers or exclusive promotions for regular customers.

Online furniture store DaVita uses user data to attract targeted traffic to Yandex.Direct. User information is used to set up a look-a-like audience.

Testing hypotheses

The results of experiments with different marketing tools, for example, checking what results interactive marketing gives , help to optimize the marketing strategy.

Online design school Contented regularly tests hypotheses for different audience segments with Carrot quest . Here are 5 ideas that will help you collect 34% more leads.