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Why is it important to share valuable content in B2B Content Marketing?

Posted: Sun Dec 22, 2024 4:21 am
by Rajudh74
venue and an eminence in his field. In short, there is no better person to learn about B2B Content Marketing than Andrés.



Regardless of your industry, field, and how formal or informal your company is, sharing content with your audience is essential to building community and customer loyalty. The amazing thing about generating free valuable content is that it doesn't matter if you have commercial objectives or not, it always pays off.

By caring about your audience's interests and trying to resolve phone number lookup indonesia many of their doubts or problems through content generation, you manage to build trust, unlike those brands that only publish offers and a link for you to click on to buy. It's about humanizing both your brand and your audience.

As Andrés mentions at one point in the webinar, “it’s easier to get money than attention.” If you don’t provide content that connects and gives value to your audience, you won’t engage them.

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How to humanize your brand and your audience?
To humanize your brand in B2B content marketing, you can add a face and voice to the content you create. You and your collaborators can share your personal knowledge, experience , and more. The goal is to not look like a bot-driven account.

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When it comes to humanizing your audience, it's also very simple: you just have to treat them like people. When you're sharing content, don't try to force the sale. Create content that interests them and try to tell stories. That way, they'll feel more like part of a community than just another potential customer.

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Being in hippie mode and doing it with good vibes brings you results – Andrés Bruzzoni

We asked Andrés several questions and he shared his Krabby Patty recipe with us in a very friendly manner. If you want to learn it, the link to the full webinar is here.