7 tips for optimizing your emails
Posted: Sat Dec 21, 2024 4:17 am
Emailing is part of the basic arsenal of your marketing tools, but you would like to improve it to obtain better opening and click rates? Discover in this article, 7 tips to achieve this objective easily.
A message, an intention by email!
The hardest part is sometimes choosing! We know that the america cell phone number list temptation is great with all these things you have to say… But by focusing on a single message , and therefore an action required via a call-to-action , such as:
download a guide
to book
make an appointment
contact
request a quote
register for a conference
try an offer…
You will then prevent your Internet user from drowning in too much information.
A segmented email sending
Segmentation will allow you to target the right people, with the right message, at the right time. And to establish in real time lists of engaged contacts, scored or who correspond to certain criteria.
So you won't send the same email to your entire marketing database .
How to segment effectively?
depending on your personas (role, age, seniority, etc.)
depending on their positioning in the sales cycle, also called conversion funnel (following the following 4 phases: discovery, evaluation, decision, customer)
depending on the industry, size, sector (we speak of ICP for Ideal Customer Profile)
based on behavior (pages visited, social media interactions, conversion history).
based on RFM: recency of last purchase, frequency of purchases, amount of purchases
In short, you will have understood, it is up to you to identify the best segmentation vector which applies to your emailing!
A personalized email
Goodbye to impersonal emails, we are in the era of personalization and even more so with AI arriving in force in all tools !
Admit that “Hello Noémie…” sounds nicer than “Hello Sir, Madam”.
Yes, but how can we obtain this information in advance?
First, by setting up forms to intelligently feed your CRM, then, by using emailing software (or marketing automation ) which allows this information to be automatically integrated.
A mobile-friendly model
Did you know that over half of all emails are now opened on mobile ? Return Path , analyzing over 27 billion opened emails, determined that...55% of emails were opened on mobile.
Consequence?
The model (also called “template”) of your email must be adapted to reading on mobile . If you use a template developed by an emailing platform, it should automatically be adapted. However, be careful when you ask your agency or developer to create a template just for you, it will therefore have to be responsive (adapted to all types of screens)!
An email subject that invites reading
The subject of the email is the element that will, in particular, determine your opening rate ! You can put all your efforts into the content, the personalization, the design, but if your email subject doesn't raise the crowds, your message will end up in the trash without having been opened.
Do you see the amount of emails YOU receive every day from your boss, your team, your friends (and your mother who asks for the latest pictures of the kids)? Well, it's exactly the same for your database , it receives a large amount of emails and you therefore need to stand out from the crowd!
So yes, but how do we do it in practice?
First, by applying tip #3 from the object
Second, using an action verb
Third, by choosing keywords that will resonate with your audience's interest.
And to summarize these tips in one image:
A message, an intention by email!
The hardest part is sometimes choosing! We know that the america cell phone number list temptation is great with all these things you have to say… But by focusing on a single message , and therefore an action required via a call-to-action , such as:
download a guide
to book
make an appointment
contact
request a quote
register for a conference
try an offer…
You will then prevent your Internet user from drowning in too much information.
A segmented email sending
Segmentation will allow you to target the right people, with the right message, at the right time. And to establish in real time lists of engaged contacts, scored or who correspond to certain criteria.
So you won't send the same email to your entire marketing database .
How to segment effectively?
depending on your personas (role, age, seniority, etc.)
depending on their positioning in the sales cycle, also called conversion funnel (following the following 4 phases: discovery, evaluation, decision, customer)
depending on the industry, size, sector (we speak of ICP for Ideal Customer Profile)
based on behavior (pages visited, social media interactions, conversion history).
based on RFM: recency of last purchase, frequency of purchases, amount of purchases
In short, you will have understood, it is up to you to identify the best segmentation vector which applies to your emailing!
A personalized email
Goodbye to impersonal emails, we are in the era of personalization and even more so with AI arriving in force in all tools !
Admit that “Hello Noémie…” sounds nicer than “Hello Sir, Madam”.
Yes, but how can we obtain this information in advance?
First, by setting up forms to intelligently feed your CRM, then, by using emailing software (or marketing automation ) which allows this information to be automatically integrated.
A mobile-friendly model
Did you know that over half of all emails are now opened on mobile ? Return Path , analyzing over 27 billion opened emails, determined that...55% of emails were opened on mobile.
Consequence?
The model (also called “template”) of your email must be adapted to reading on mobile . If you use a template developed by an emailing platform, it should automatically be adapted. However, be careful when you ask your agency or developer to create a template just for you, it will therefore have to be responsive (adapted to all types of screens)!
An email subject that invites reading
The subject of the email is the element that will, in particular, determine your opening rate ! You can put all your efforts into the content, the personalization, the design, but if your email subject doesn't raise the crowds, your message will end up in the trash without having been opened.
Do you see the amount of emails YOU receive every day from your boss, your team, your friends (and your mother who asks for the latest pictures of the kids)? Well, it's exactly the same for your database , it receives a large amount of emails and you therefore need to stand out from the crowd!
So yes, but how do we do it in practice?
First, by applying tip #3 from the object
Second, using an action verb
Third, by choosing keywords that will resonate with your audience's interest.
And to summarize these tips in one image: