This topic focuses on the functionality of the website and, in turn, the user experience .
In section 7.2.3, Lower Quality Main Content, Google writes:
“The lower rating should also apply to pages where users cannot benefit from the MC, for example:
Informational pages with blatantly inaccurate MC.
The MC is so difficult to read, look at, or use, that it takes a great deal of effort to understand and use the page.
Breakage of page functionality due to lack of skill in whatsapp in philippines construction, poor design, or lack of maintenance.”
Website design plays a major role in its functionality, and since Google rightly sees poor functionality with a “lower rating,” website design deserves a topic of its own.
A website with good design and functionality will help create high-quality pages and, in theory, convert better and potentially get better search results.
This topic is the culmination of all the previous questions. If the overall results are positive, then users may be more likely to hand over personal information, such as credit card details and email addresses, which is a plausible goal for most companies.
How to use the checklist
When setting up the checklist you should provide an option to select “TRUE”, “FALSE” or “OK” for each question present.
The importance (necessity) of each question will determine whether a section “passes” or “fails.” In the screenshot above, the question is: “Is it clear and easy to understand what the website offers?”