The Paid Advertising strategy is a results enhancer that all companies should use and benefit from.
The best-known platforms for carrying out this work are Facebook, Instagram and Google.
There are a number of strategies and actions that can ensure that advertisements achieve greater results for the company.
Here are five successful tips to make your company's ads a hit.
Understand what Paid Ads are
Paid Advertising is a Digital Marketing strategy that leads companies to invest in displaying their brand and advertisements on Internet platforms.
This usually happens on websites like Google and also on latvia whatsapp lead Social Networks, such as: Facebook, Instagram, Twitter and Tik Tok (most recent).
This strategy has become a powerful ally for businesses, especially small and medium-sized businesses that do not have high costs for Traditional Advertising.
digital-marketing
These advertisements allow, among other things, the company to advertise its offers in spaces where there are potential customers and thus multiply its results.
There are a number of benefits to using such a strategy, mainly the expansion of the field of action.
Furthermore, investments are low and highly controllable and the entrepreneur has complete and detailed reports of the actions in his hands.
But to be able to enjoy all the possibilities and results that can be achieved with paid ads, take advantage of some tips.
5 Tips for Successful Ads on Facebook, Instagram and Google
The success of any Digital Marketing strategy occurs precisely when the company manages to use the greatest potential of the platforms.
Below you will find five essential tips to ensure success with your company's paid advertising.
1 – Know and respect all advertising specifications on each platform
This may seem obvious, but it is essential to understand all the regulations of each platform and thus create the ads correctly.
Some of the restrictions that all platforms have are regarding sexual and offensive content.
Facebook and Instagram also tend to block ads that might offer customers miracle solutions, such as before and after photos.
Both networks have restrictions on text in images, requiring that no more than 20% of the image area contain text.
Google, on the other hand, has nothing to say about this factor, but there is a clear concern about misleading content that could confuse the public.
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In any case, it is always essential to be aware of the Advertising Policies of all networks: Facebook , Instagram and Google .
2 – Be clear in your proposal to your client
Just above, it was mentioned that all platforms are concerned that each and every advertisement is clear in its offer to the customer.
Additionally, unclear ads can affect the reach of your campaigns.
This is because, once it is identified that your ad is not getting clicks or interactions because it confuses people, it will hardly be shown later.
Therefore, provide the necessary information directly about the offer. Do not leave room for doubts and, if there are any, answer them quickly or edit the ad to correct them.
3 – Use an attractive Call to Captivate the Audience in your Paid Ads
The call to action or Call To Action – CTA is an essential part of the success of any advertisement.
This is because in addition to captivating, quality content and a catchy slogan, it is necessary to encourage the public to take action and make a decision.
Therefore, it is always necessary to create a call to action that is attractive and captivates the public, but above all, leads them to take some action.
This action does not necessarily need to lead to a purchase, it all depends on the objective of the ad, which could be a newsletter subscription, for example.
4 – Perform tests to find out what works
An important point that must always be clear in the minds of all companies that are going to start advertising online: There are no miracle recipes!
In other words, in Digital Marketing it’s all about testing. What works for a particular business won’t necessarily work for yours.
One of the best-known tests for this is the A/B Test , which puts two variables of the same ad into the air and sees which works best.
In these tests, several elements can be changed, such as: caption, image and landing page.
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The important thing is to test and see what brings the best results for your company. It may be that an image with drawings is better than a photograph, and you will only know through testing.
5 – In Paid Ads, less is more!
Last but not least: Less is More ! That's right, don't be tempted to stuff your ad with stuff.
There is nothing worse than an advertisement that contains thousands of pieces of information. In addition to confusing the public, this is also frowned upon.
Therefore, always pay attention to quality images with only the essential and necessary information and guarantee the success of your Paid Ads.
Multiply your results with an efficient Management System
Here we had the opportunity to observe how paid advertising, used on different platforms, allows the company, among other things, to expand its field of activity, reach the right people and control its advertising investments.
Expanding your field of activity and, consequently, increasing your sales by increasing the exposure of your business can generate unexpected costs, which deserve special attention.
This whole new situation may make you think for a moment: how much is allocated within your business, in terms of investment in qualified labor, to control your inventory, produce reports and organize your operational flows?
If the answer leaves you thinking for a moment, then it’s time to invest in a good Management System .
One of the main advantages that a good management system can bring to your business is cost reduction.
A Management System has an excellent Cost-Benefit for your Business!
Through it, it is possible to integrate all of the company's processes, sharing relevant and accurate information for the business, increasing organizational efficiency as a whole.
Furthermore, the Management System is capable of automating several tasks and facilitating customer service, which increases productivity and ends up reducing the total cost of labor employed at each stage of your business.