Online store: learn how to expand your business

[muskanhossain]

If you've come this far, you probably have some questions about how to start expanding your business, and wondering whether it's worth investing in an online store.

Nowadays, having an online store is almost a necessary requirement for a company to be successful.

A survey carried out by the Brazilian Chamber of Electronic Commerce indicates that the volume of virtual purchases grew 98.74% in the country, compared between April 2019 and 2020.

To be successful in e-commerce, you need to follow some good practices and in this article we have put together a step-by-step guide to help you build your dream. Come with us!

Why do I need an Online Store?
If you want to increase your sales , then you should japan whatsapp lead consider selling online. To do this, an online store will help you achieve the best results.

E-commerce is a segment that continues to grow year after year. And even if you already have a physical store, having an online store means earning much more!

online store
In addition to having integration with the main marketplaces and social networks, there are no territorial limits or even opening hours.

An online store can bring countless benefits to your customers. Buying online brings convenience and saves time and money .

Regionalized Virtual Store, understand
When your customer goes to a store, they will have several basic expenses, such as fuel and parking, which in most cases are much higher than the delivery fees for the product to be purchased.

There are several ways to work with an online store. One of them is regionalization .

The regionalized virtual store is a strategy that directs your store's sales to your region, acting in a personalized way with a specific audience and generating identification through the language used in the location, what is valued in that region, and the products or services that people there need.

The focus is to provide comfort and convenience to customers and deliver quickly and without additional shipping costs . This way, it is possible to position your store to compete with large marketplaces .

Planning your business is the key to success
Now that we have seen the importance and advantages of e-commerce, let's focus on planning.

If you want to achieve success with your business quickly and efficiently, the best resource you can have is planning . It helps you have more clarity and vision when making decisions. Don't let a lack of planning destroy your dreams.

online store
Describe your plan. You can do it on your computer's notepad or even with pen and paper. The important thing is that it takes shape.

So, to help you, we have prepared some questions that should be answered. Follow along:

1 – What type of business do I have?
Describe your business with its main characteristics, listing its strengths , what you will sell and why it makes sense to sell this product on the internet .

2 – Who is my business’ target audience?
Think about the audience that will buy your products. Break them down by age, gender, interests, and other characteristics. This information is important because it can be used to run social media campaigns .

3 – Do you know your competition?
Analyzing your competition is very important, regardless of whether your business is online or offline. Analyze their strengths and weaknesses to get a sense of how they operate in this market .

However, keep in mind that analyzing is not copying the competitor, but rather understanding their way of operating and learning from those who are already positioned in the market.

4 – What will my business be like in 2, 3 or 5 years?
Innovation is the key to success. So, think about whether customers will still be buying products from your store in 4 years. What will your strategy be to continue innovating?

And most importantly: have you thought about how you will surpass your main competitors ?

5 – How will you manage your e-commerce?
Another extremely important factor for successful sales in e-commerce is to look for a platform that works in an integrated manner with a management system, such as our complete management platform GerencieAQUI .

This is because it is not enough to sell your products on the Internet, you need to have a Fiscal and Administrative Management process within the business.

An e-commerce that has integration with Management Software will allow you to have total control of your company.

Choose the right platform to take off your Online Store
If you want to start your e-commerce with agility and security, Soften Sistemas, through its cloud management system GerencieAQUI , brings the complete solution in terms of Virtual Store.

In other words, a modern and exclusive platform that will increase your sales over the internet, boosting your company's results.


You can customize your Virtual Store with layouts that reflect your company's personality, creating your own identity and capturing the attention of your audience in a precise way.

Furthermore, all sales made on the platform are directly integrated into the Online Tax and Administrative Management System, bringing more productivity and efficiency to the management of your business.

Invest in Digital Marketing
Last but not least, it is also necessary to invest in the Digital Marketing of your Online Store.

Now that you have your Virtual Store set up, with all your products registered, we will show you some tips on how to promote them through digital marketing .

Social media
Social networks have great power of influence and being present on them helps to promote your online store.


Just know your target audience and create campaigns to see your sales grow.

Email Marketing
Email marketing is a powerful tool to use in your e-commerce. Its cost is very low or almost zero, and it allows you to reach your entire customer base, generating more conversions easily.

SEO
The effective use of this set of techniques generates more objective and clear communication with the public , resulting in a better relationship with your company.