Persona: Learn what it is and how to create one for your business

[muskanhossain]

The use of a Persona is essential and indispensable in any Digital Marketing strategy.

This is because it is through it that your company has a guide to know who it wants to reach with its Commercial and Marketing strategies.

In other words, the production of content, offers, advertisements and even services and/or products is carried out with the aim of reaching this persona.

Therefore, see here in this content what a Persona is, why your company should have one and how to build one for your business.

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To begin with: What is Persona?
Persona is an almost fictional character that symbolizes the profile of your company's ideal customers.

This persona is built from data about people's behavior, tastes, and some specifications about how they consume.

These people are those who already have china whatsapp lead commercial relationships with your company, or with your content.

To obtain this data, a survey can be carried out among customers, or the database that the company has can be used.

And here's a tip: if your company doesn't yet invest in a customer database, now is the time to start!

Another important point to pay attention to is that you should not only focus on satisfied customers, but also on dissatisfied ones .

Because customers who didn't like your company, product and/or service are a source of learning to get things right with other customers.

The persona must then be constructed, given a name, age, financial situation, tastes and consumer behaviors.

Difference between Target Audience and Persona
It is important to note that Target Audience and Persona are not the same thing. There are clear differences between the two.

The Public includes diverse people, a group with common tastes but who may have different ages and even economic situations.

It outlines different approaches that your company can take when producing content, offers, products and/or services.

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A Persona is a single person with specific information, even if made with data from different customers.

In other words, it is a single person that your company intends to reach with a specific action.

For example, if the goal is to avoid customer dissatisfaction, the persona should be like an unsatisfied customer.

But if the goal is to increase the number of sales, focus on the profile of a persona similar to the customers who buy the most from your company.

How important is it to have a Persona in your Company?
First of all, the main objective of having a specific persona for your company is to guide the production of content , offers, etc.

In other words, based on this persona, your company will know what to do to reach ideal customers.

Since you will have crucial information about your behaviors, tastes and the like.


By building this persona, it is possible to establish the marketing strategies that will be used to attract more customers.

In addition to this guidance for Marketing work, the persona is also an excellent source of knowledge for the company.

From this, it is possible to understand how your product/service is consumed by the public.

How to create a Persona for your Business?
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To create a Persona, some important steps are necessary, the first step being: Collect and gather customer data (both satisfied and dissatisfied).

To obtain this data, you can conduct a questionnaire with these customers in order to gather the necessary information.

Questions may cover the following topics:

Demographic data (age, relationship, profession, location, etc.);
Personal and Professional Information (information about routines, life goals, biggest challenges, and what you are looking for);
Internet and Consumer Behavior ;
How the person arrived at your company, and at what point in the journey the person made the purchase.
With the data in hand, it is time to analyze the information collected through the questionnaires.

Once the analysis has been carried out and the common points between customers and those with the highest incidence have been identified, it is time to Build the Persona.

Finally, it is time to Share Information with the Sales and Marketing teams.

Extra Tips
To build the Persona you can use a graph and even include a photo and visible data.

This chart can be placed on a wall or notice board so that all employees have access and easy viewing.

Also use techniques such as Design Thinking to simplify the process of creating a persona for your company.

Another extremely important point is that the persona must be constantly updated, ensuring that you are always talking to the right person.

This is because people change all the time, and your company needs to be aware of these factors.

Define your Persona correctly and don't forget about managing your business
In this post, we discuss the concept of persona and show its importance for your business.

You could also follow some tips to create an ideal persona model and correctly guide your company's actions .

Finally, now that you know how to execute this process correctly, it’s time to focus on the other investments your company needs.

Using personas is one of the indicators that your company is ready to communicate in the most appropriate way with its potential customers, making it possible to increase its attraction and transform them into customers , thus leveraging the sales of your product/service.

However, expanding your field of activity and, consequently, increasing your sales by increasing the exposure of your business can generate unexpected costs, which deserve special attention.

This whole new situation may make you think for a moment: how much is allocated within your business, in terms of investment in qualified labor, to control your inventory, produce reports and organize your operational flows?

If the answer leaves you thinking for a moment, then it’s time to invest in a good Management System .

One of the main advantages that a good management system can bring to your business is cost reduction.