During the audit, pay attention to the presence of the following errors

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Missing page titles. Duplicate titles. Titles are too long (more than 70 characters). Missing H1 headings. Duplicate H1 headings. Having multiple H1 headings on a page. No descriptions. Duplicate descriptions. Descriptions are too long (more than 160 characters). Lack of canonical URLs and duplicate content. Broken links.


Missing alt attribute in image descriptions. Lack of a correct sitemap. Incorrect filling oman email list of the robots.txt file . Lack of important sections or pages in the search engine index. Slow website loading speed . You can check the speed and get recommendations for fixing errors using PageSpeed ​​Insights . Lack of adaptation to mobile traffic . Correct the errors found, rescan the resource and save the obtained data in the table.


Read also: How to evaluate the effectiveness of a website redesign using Google Analytics Step #3: Temporarily disable indexing of the new version of the site After auditing the old version of the site, you can test the new design. For security and ease of use, transfer the test version to a subdomain, for example, test.your-site.ru. However, do not allow search engines to index the new version of the resource until the audit is completed and all errors are corrected.