LAP bid LAP exposure placement - all LINE users are your potential customers LAP advertising mainly has nine advertising slots, namely the top block of the chat message page (Smart Channel), LINE TODAY, LINE community, LINE VOOM, LINE Pay wallet for digital payment, LINE POINTS task wall, life and travel related LINE travel and LINE hotspots, as well as the newly added LINE homepage and LINE community space this year, allow merchants to expose themselves in a way that is close to consumers’ lives, so that consumers do not realize that this is a commercial advertisement, but is closely related to them. life information.
LAP exposure position LAP exposure position Image annotation: Exposure placement diagram of LINE performance-based advertising Open an account for free The unique advantages of LINE Performance Advertising (LAP) Huge traffic that continues to grow There are 21 million users using LINE in Taiwan, and the average time they open the app every how useful is cyprus numbers data day is 60 minutes. Compared with phone calls, they are more often encountered in situations like "I LINE you" . For merchants, there are untapped new customers. And existing regular customers are using LINE to complete everything in life. Close to real life audience profile Merchants will use Persona to identify target audiences when planning marketing activities and advertising.
Through LINE's complete services, LINE data collected from LINE shopping, LINE TODAY, LINE official accounts, LINE VOOM, etc. , LAP advertising can provide interests and behaviors that are very close to customers' real life appearance. Accurate data comparison The way LINE binds accounts is their mobile phone number . of old customers to LAP. Through mobile phone number comparison, they can accurately target existing customers for continued remarketing. In addition to being used for comparison, the merchant's own list can also allow the system to further compare the outline of the list to generate a similar audience, which can be used to develop more potential new customers.