And by a lot. One study showed that the number of organic clicks in mobile search has decreased by 41. 4% since 2015. Why this happens is also clear: organic search results are filled with various blocks with quick answers, advertising, carousels, sections with similar queries, etc. Google! Now, to stand out in search, you have to literally scream, “Click here!” Otherwise, your site will be ignored.
Earlier this year, the Backlinko blog published the results of a large-scale study cambodia email list of organic CTR. Based on this, Brian Dean gives several recommendations for increasing CTR: Add the keyword to the page URL . One of the most interesting findings is that URLs containing keywords get more clicks. Play on emotions (but don’t overdo it) . Emotional titles have relatively high CTRs. However, it has also been found that using power words (“free,” “fast,” “discount,” etc.
) in headlines reduces clicks by up to 14%. It seems that Google users want to click on something worthwhile, but if the headline borders on clickbait territory, they’ll choose something else. Write descriptions for each page . It only takes two minutes, and the CTR increase due to good meta descriptions can reach 6%. Backlinks are still key While there have been many different SEO trends listed so far, in 2020, content and links will still be king.
Censorship, blacklisting, disinformation and denial – TV?
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