What is Outbound Lead Generation?

[sakibkhan22197]

And why wouldn’t you?

Outbound lead generation is one of the fastest ways to accelerate your company’s growth. But outbound sales is also often the Cinderella of strategies, piled up with tasks no one else wants to do.

It then becomes necessary to transform your outbound marketing into the beautiful lead-generating machine you know it can be. Unfortunately, it’s not as simple as waving a magic wand.

To truly be successful in outbound sales you have to identify the right channels, invest in the right tools, and develop the right workflow.

So to help you succeed, we have put together this guide on how to developing an outbound lead generation strategy that will prepare you for the exciting journey ahead.


Outbound lead generation is a sales strategy that involves reaching out to key prospects who meet your ideal client profile (ICP) and have not expressed interest in your products or services.

All too often, outbound lead generation gets a bad reputation for being akin to telemarketing; this could not be further from the truth.

The big difference between disruptive tactics, like telemarketing, and outbound lead generation is outbound marketing targets ICPs that have a true need for the solution your company provides.

This generally results in a much higher conversion rate than the spray-and-pray methods of telemarketers.

Due to changes in buying behaviors, companies have shifting focus from outbound marketing to inbound, but there are some inherent problems with this trend.

The Difference Between Inbound and Outbound Lead Generation
The ‘in” and “out” prefix of these two lead generation approaches give away their differences, but sometimes things get a bit murky when it comes to middle-of-the-road tactics. So, for clarity’s sake, let’s compare.

Inbound lead generation is the process of acquiring prospects through compelling content and offers designed to draw in those who match your ICP and push away those that don’t.

It all comes down to who makes the first move.

With an inbound lead, contact is initiated by the prospect.

With an outbound lead, contact is initiated by the sales representative.

But what about paid advertising?

Ah yes, there’s that gray area we mentioned. If you take a moment croatia cell phone number database to think about the way leads are generated, it’s easier to identify prospects as either inbound or outbound.

For paid advertising, it all comes down to the intended use of the platform.

For example, pay-per-click (PPC) ads on Google are considered inbound marketing because the prospect’s intent is to find a solution.

On the other hand, Facebook ads are considered outbound marketing because the prospect’s intent is to find entertainment and socialization. On social media platforms, people are rarely looking for companies that can help them with a problem, so it’s safe to say that outreach in these cases is outbound by nature.