However, the lack of KPIs can ruin further account monetization: while money is easily earned from advertising, audience engagement decreases. As a result, more and more ad integrations are incorporated into the content plan, nativeness is lost, and coverage decreases. So, a blogger can lose not only advertising contracts, but also a loyal audience.
Another point to consider is that advertisers themselves have recently come to the conclusion that it is not very profitable to cooperate with influencers for a fixed price. According to a study conducted by Kroll, 85% of companies admitted to having had negative experiences with bloggers. Moreover, 25% of large FMCG companies have suffered a loss of between 100,000 and 250,000 dollars due to a negative experience of collaboration with influencers.
Another pitfall of direct cooperation is the lack of guarantees from both sides. On the one hand, a blogger may not advertise on his blog and not attract new users, on the other hand, an advertiser may not pay iran business email database an influencer for his work. To protect yourself, it is best to come to a written agreement with an advertiser. Unlike large brands that always consolidate a contract before starting a collaboration, small ones often do not have a well-written contract. The process of creating such a contract can take a long time and cost nerves, because each side strives to defend its own interests.
Blogger agencies
Not all advertisers are able to identify quality audiences. In order not to waste time looking for bloggers for successful cooperation, many brands prefer to turn to blogger agencies.