A necessary diversification, since according to eMarketer estimates, Twitter's share of the digital advertising business is an unpromising 0.8% . It is falling behind competitors such as Facebook and Snapchat in this sector.
Within these statements Falck also revealed a bit of what we could expect to see in these future paid contents.
“These may include subscriptions and other approaches that will give people and businesses of all sizes on Twitter access to unique features and enhanced opportunities for content creation, discovery, and engagement. While we are excited about this potential, it is important to note that we are still in a very early phase of exploration and hungary business email database do not expect any significant revenue attributable to these opportunities in 2021. Given the tremendous opportunity to leverage our strengths, our primary focus remains on growing our ads business.”
Based on what Falck mentioned, and some estimates from Bloomberg, we can get an idea of what to expect in future tests of the social network.
TweetDeck
TweetDeck is a Twitter tool that offers a more comfortable experience, as it allows you to view multiple timelines of the page in a simple interface. It also allows you to schedule tweets and manage multiple accounts at the same time, among other features. The idea of charging for this secondary platform had already been presented in the past, but was discarded.
However, the many features it offers, plus the absence of ads in its interface, make Tweetdeck a good option for monetization. Especially in contrast to the possibility of charging for an ad-free start , which is also being considered and could affect the social network's advertising business.