Another detail that emerges is that the use of this technology occurs mostly for basic activities . The results of HigherVisibility show how the most frequent commands are requests for directions, contacts from the address book or to turn on music, weather information, searches for local bars and shops and funny questions. No trace, however, of searches related to purchases.
Just as the results of HigherVisibility demonstrate, trust in voice search and therefore in purchases made via voice commerce has decreased compared to the previous year .
It’s not news: lack of trust is the biggest barrier that prevents consumers list of azerbaijan consumer email from doing something. And that people don’t feel safe with this technology is evident from the data that emerges. The majority of those interviewed by PwC prefer to buy online or from apps rather than through voice assistants that they instead rely on for research (71% of people prefer them).
But why are people reluctant to make online purchases via voice assistants? Partly because most people believe that virtual assistants are unable to interpret the details needed to complete an order correctly . If there are problems understanding simple questions due to pronunciation issues, why shouldn't there be problems at the time of the transaction? Another sensitive issue is the lack of trust in vocalizing one's bank details in order to complete the payment.