But sticker ads are just one of a number of updates Facebook is making to video ads on its platform. The social network is also changing advertising around shorter videos.
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Arnstein shared in a blog post that content creators will be able to include ads in videos that are up to one minute long, compared to the previous minimum length for videos of 3 minutes.
Now, shorter video ads will be placed as early as 30 or 45 seconds ghana business email database into the video. “ Looking ahead, we’re exploring in-stream ad formats that increase engagement through rewards or product interactions, with the intention of helping to increase payouts for content creators while providing a great viewing experience for people and a way for advertisers to reach relevant audiences.”
To qualify for these in-stream ads, Pages running them must have a total of 600,000 minutes watched across any combination of uploaded videos (on-demand, live, and previously live) over the past 60 days, as well as five or more active videos.