Let's consider cases when SERM is necessary:

[hasibaakterss3309]

All these methods ensure an increase in the quantity and quality of positive content about the company, as well as increase the brand's presence on the Internet.

In essence, SERM combines PR technologies, search engine optimization, social media marketing and is able to influence the TOP-10 in search results, namely:

raise important information in the search results;
remove incorrect information;
process negativity and attacks from competitors.
A successful SERM should work as follows: senegal company email list when a user enters the name of a company in the search bar, he should see only good or neutral materials on the first page. If some of the positive publications about the company in respectable media are on the second page, say, in 12th place, then there is an opportunity to bring them to the first in the TOP-10.

It is worth understanding that ensuring the "sterility" of search results is a rather complex and lengthy process; it is impossible to form the results entirely at your own discretion. Depending on the current position of the company, in order for the links to content on the first/second page of results to have only positive or neutral content, it may take from several months to a year of intensive work, and sometimes more.



When is SERM necessary?
There is a widespread opinion among customers that online reputation management services should be used only when the accumulated negativity on the Internet begins to interfere with sales. But in reality, it is much simpler and, what is important, cheaper to prevent reputation from developing spontaneously than to start working on its management from a negative field.



There are many negative reviews about you. It doesn't matter who the reviews come from, real dissatisfied clients, competitors or former employees. Reputation management technologies allow you to smooth out the negativity, no matter who it comes from, and restore the trust of buyers or, for example, job seekers, if you are an employer.
You are introducing a new product or service to the market. In this case, it is important to be prepared for the fact that the first customers may be dissatisfied and not always objectively. SERM will help you receive and analyze feedback, control the issuance and will not allow the spontaneous development of reputation in a negative direction.
You are little talked about, although you have been on the market for a long time. The specifics of business are sometimes such that the response from consumers on the Internet is insignificant. For example, it is unlikely that buyers of production equipment will share the joy of cooperation with you if you sold them, say, warehouse scales or diesel generators. However, many other companies that need your products may seek an opinion about them in order to be sure of their reliability. Therefore, developing a reputation for companies that conduct a narrowly focused business is also important.
Business is in crisis and you are looking for growth points. Receiving feedback with the help of SERM will allow you to diagnose problems, revealing to the company the vision of its client, which will give the opportunity to make effective improvements to the business.