1. Increase conversions
The main purpose of a website is to get the user to perform a certain action, such as signing up for a newsletter or purchasing a product. Words help them follow the right path and perform the action we want them to perform.
2. Increase confidence
All texts are essential to allow the user to trust what he is seeing or list of ireland consumer email doing. If it is well explained, no doubts will arise.
3. Address concerns
It is normal that when interacting with a website or application, doubts arise that if not resolved, can risk making us leave the page. If we encounter obstacles, we never get to perform the desired action.
4. Explain the mistakes
When there is an error, microcopy will help you solve it quickly and easily. If the user, for example, fails to enter the password, a window can explain what happened. This short text will calm the user down by providing the information they need.
In this video, three women who work as UX writers for Google explain the importance of these small pieces of text. The video shows how to improve error messages.