How does storytelling contribute to digital marketing?

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Do you know when a story makes you travel through emotions? Or when an advertisement makes you want to be part of that world? That's storytelling. And it's essential for digital marketing .

As the name suggests, storytelling is the ability to tell stories in a way that awakens different feelings in people. For digital marketing, applying storytelling to publications is a very efficient strategy to bring customers closer.

More than just a narrative, storytelling uses techniques inspired by the work of scriptwriters and writers to convey a message through audiovisual resources, such as: writing, images, videos and sounds. The goal of storytelling is to bring content to life and transform an ordinary scenario into something unimaginable.

Once upon a time… Storytelling and Digital Marketing
Imagine that Storytelling and Digital Marketing are two guys with different qualities and who felt incomplete.

Storytelling loved reading, writing and producing a italy mobile phone number variety of content . With her fertile mind and ability to transform the ordinary into the extraordinary, she found it difficult to approach people and make friends.

Until one day, Storytelling met Digital Marketing . He was always present on the internet, aware of the latest trends and had an incredible ability to communicate.

This story sounds like a fairy tale with a happy ending, doesn't it? And it really is, but for everything to work out, Storytelling and Digital Marketing had to deal with some unexpected events in life. Just look!

What are the advantages of storytelling in digital marketing?
Every beautiful story told with truth and using storytelling resources takes the audience on a unique journey. Therefore, content creators and professionals in the field need to think of the customer experience as a journey from which the customer never wants to return.

Arousing these emotions creates identification in the audience, making them feel like the protagonist of that story . Analyzing in depth, when a person identifies with a brand , the first desire is to buy that brand or product and, then, be part of that story . In addition, storytelling and digital marketing, when combined, are capable of building customer loyalty .

Therefore, using storytelling in digital marketing is an efficient strategy because the emotion generated by ads reaches people's emotional memory, and thus brands are remembered and loved by people. The secret to good storytelling is not just information, but also a captivating script and narrative. An excellent example is Coca-Cola. The brand does not just sell the product, but happiness. Who doesn't remember Coca-Cola's Christmas campaigns? Through marketing strategies , Coca-Cola managed to make the public relate the act of drinking soda as a moment of happiness .



That's what storytelling is, it's not just selling a product. It's selling a unique experience.

How to apply storytelling in digital marketing?
Well-done storytelling captivates the customer and develops an emotional connection, promoting what we call brand awareness .

Telling a unique story requires digital strategies that facilitate the insertion of storytelling into the creation process:

Content marketing – the goal here is to allow customers to build a connection with the brand . Incorporating the essence of the company into each narrative is essential to generate sympathy. Therefore, it is essential that each piece of content created includes the brand values .

Even though content doesn't tell a story per se, storytelling, when applied to content marketing, should transform the customer experience into a journey with a beginning, middle and end.

Email marketing – there is a storytelling strategy applied in email marketing that brings familiarity and encourages the customer to open the messages: the email signature.

When an influential person signs the email, the recipient is more likely to recognize it, creating a connection of trust to open that content . This signature can be done by the company's CEO or even by other brand representatives .

CTA – whether in content marketing or email marketing , it is important to use a strong and impactful message that encourages the user to click and take some action. CTA (call-to-action) techniques help generate leads. Apple, for example, often inserts messages such as “ Think Differently”. This is an excellent way to end a message and leave an action for the customer to take. This gives the customer the feeling of remaining in the storyline that was narrated and continuing to be part of that story with just one click.

Branding – what feelings and connections do brands want to awaken in their customers ? Storytelling is a technique that helps with branding . This is because having a brand management with a unique narrative enhances marketing and makes it more creative.