Digital marketing: how to run international ad campaigns?

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Many brands dream of seeing their businesses grow and expand internationally. However, to enter a previously unknown universe and achieve good results, international advertising campaigns are essential to achieving success. To do this, studying the local culture is the first step on this journey.

International digital marketing encompasses a set of strategies and processes applied in specific contexts in other countries. With the opportunities for expansion and the possibilities of achieving success in new environments, companies – especially multinationals – are increasingly investing in international ad campaigns .

But to achieve satisfactory results, an international campaign strategy needs to consider numerous factors. This is because international digital marketing is not just about transferring the actions applied in the country of origin to other territories. It is necessary to understand the culture and values, study competitors and define a strategic plan .

International ad campaigns: where to start?
While blogs, social media, and other digital marketing iceland mobile phone number strategies tend to have long-term results, international campaigns show faster results. If you still don't know what ad campaigns and performance media are, this article may help .

But to conquer new markets and attract foreign customers , some strategies are fundamental:

Target audience and behavior:

Studying the new market is the first step. During strategic planning for an international campaign , it is necessary to know the local culture in depth, define consumption habits and possibilities, considering religious customs and traditions.

Failure to study the target audience in depth can be detrimental to the brand, which runs the risk of presenting a product or service that foreigners are not used to consuming.

Understanding whether the scenario is favorable or not for the arrival of a product contributes to decision-making and taking advantage of opportunities.

Prod is present in 4 continents and 25 countries. We are partners with multinationals that operate in different parts of the world , such as the United States and India , countries with specific cultures. Therefore, a campaign may work well with North Americans, but not with Indians. Therefore, it is necessary to adapt ad campaigns to each audience and we know how to do this.

Local competitors:

Performing a competitor analysis is essential for international ad campaigns , as it clarifies what type of advertising is working in the target market and provides other information.

At first, betting on a non-standard campaign can be innovative, but it can also be very risky.

After benchmarking, it is possible to be inspired by the practices already adopted and find an opportunity to stand out among competitors.

Some companies have the same competitors in different countries. Even so, it is necessary to evaluate the actions of competitors in the specific country, as strategies are likely to be different in each location.

Digital platforms:

Digital platforms are the main allies for international advertising campaigns . But have you ever stopped to think about which one is most used in different countries? This information is essential for outlining the digital marketing strategies that will be adopted.

Here at Prod, we study the specific behaviors of users on the internet , we map this virtual consumption to define our partners' strategies .

And it is not enough to just know which digital platforms are most consumed in these countries. Understanding the reasons that drive the target audience in their decision-making is essential. These factors are very diverse, including: social and personal role, culture, fears and needs, trends, social class, market and economy.