How to distinguish an information request from a commercial one

[jakariabd@]

Users most often turn to search engines for two reasons: when they want to find useful content (tips, instructions, entertainment, etc.) or buy a product or service. In the first case, they enter informational queries, in the second - commercial ones. Let's figure out what the difference is between these types of queries and how to distinguish them.

Why divide requests into informational and commercial
SEO aspect
Even at the stage of forming and grouping the semantic core, it is important to correctly classify queries . If this is not done, errors will be made that will make it difficult for pages to reach the top of namibia phone number material search engines:

Mixing phrases with informational and commercial intent on one page. This reduces its relevance for both queries. It is better to distribute phrases across different pages: commercial ones — on the main page, category pages, and product cards; informational ones — in the blog, help, and FAQ.
Link promotion of commercial pages taking into account information anchors . For example, when links with anchors "how to choose winter tires" are purchased for the catalog page of an online tire store.