From campaign and automation stats to contact and CRM performance

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ActiveCampaign’s CRM does come at a price, though. The BC-targeted “Pipelines” and the BB-focused “Sales Engagement” start at $/month and are available only with the Plus plan or higher. But when you factor in the advanced sales automation, lead scoring, and integrated marketing features (like email, SMS, and Facebook Custom Audiences), it’s a solid investment for businesses looking for a more powerful CRM. Winner: With its feature-packed CRM, ActiveCampaign wins this round, although Brevo offers a simple, no-cost solution for those with basic needs. Brevo – ActiveCampaign Round : Reporting When it comes to reports, Brevo covers most of the basics, offering tools like click maps, geo-tracking, and integration with Google Analytics.

If you’ve integrated an ecommerce platform, you malaysia telemarketing list can also track conversion data. However, Brevo’s reports can be a bit tricky to navigate, and if you’re on the Starter plan or lower, you’ll face some limitations, such as not being able to see which specific links were clicked in your emails. It’s also lacking in social media reports, which could be a drawback if you rely heavily on those channels. brevo reports ActiveCampaign, on the other hand, offers an impressive array of reporting options. You can track nearly everything,

Other reports include contact trends, deal tracking, chat conversions, and more, though custom reports are only available on the higher-end Enterprise plan. activecampaign reports A handy feature is its click map tracking, where you can easily see which email links are getting the most engagement. It also offers BotSense, which filters out bot-generated clicks and opens and gives you a more accurate picture of real email engagement, although this feature is only available on Pro and Enterprise plans. For ecommerce users, ActiveCampaign offers dedicated reports on platforms like Shopify, BigCommerce, and WooCommerce, depending on your plan.