On January 1, 2023, California will change the scope of the Consumer Data Protection Act (CCPA), expanding its scope and concepts such as sensitive personal data. Currently, 71% of countries have enacted some data protection and privacy regulations, and another 9% are drafting their own laws, according to the . In addition to this, browsers such as Mozilla Firefox, Brave, and Safari already have the ability to block third-party cookies, and as we discuss in this article, Google is also working on strategies to phase out third-party cookies.
What this situation tells us is that regulations like GDPR and business owner data CCPA are here to stay; user data is becoming increasingly valuable and, of course, companies will need to adapt their digital marketing strategies. If they don't, they either have to take legal risks or don't capture user data. In this article, we’ll discuss the changes to the CCPA in detail, what marketers need to do to continuously capture high-value data, how Rock Content can help your company prepare for the future of data capture, and what your business needs to do to Comply with legal requirements.
What is CCPA CCPA stands for the California Consumer Privacy Act of 2018, a legal bill valid throughout California that benefits consumers and gives them greater power over their data. The law, which takes effect on January 1, 2020, discusses privacy issues and how companies should behave when collecting data on people who live in or transit through California. The goals of the CCPA include: the right to know what personal information a business collects about them and how it is used and shared; the right to delete personal information collected from them (with some exceptions); the right to opt out of the sale of their personal information; and The right not to be discriminated against in exercising your CCPA rights.