Following the decision of the Advertising Industry Commission (CIP) on the recommended meter in which GFK was chosen, we find ourselves at a crucial moment in which, once again, throughout this year, its Monitoring Committee will have to work hard to develop and implement a complex and ambitious measurement solution to which we at IAB Spain are fully committed.
We face numerous challenges in an environment marked by privacy and technological changes. With the collaboration of everyone, including user and consumer associations and the different European regulators, as well as technological solutions, the open web and walled gardens, we will be able to achieve a sustainable and future-proof advertising model .
The remaining members of the board of directors are as follows:
Laura Fontanet from bosnia and herzegovina business email database Action Against Hunger
Marta Rojo from Atresmedia Advertising
Jesus Ramirez from AXA
Gonzalo Casas from Be a Lion
Jesus Carrera from CM Vocento
Beatriz Medina of Freeda Media
Carlos Garcia-Acevedo from Gaming House Media
Ricardo Molero from Publicis Media
Ruth Blanch de Rebold
Cesar Alonso from Telefonica
Tacho Orero from Unidad Editorial
During the Ordinary General Assembly, the actions carried out and milestones achieved in the recently concluded year were also presented. Highlighting the historic record of the number of net new members, as well as the launching of key projects at the national level such as the development of the TCPF, of which Lekaroz is one of the promoters.