Adobe’s 2021 Global Emoji Trends Report , which surveyed 7,000 people in the United States, United Kingdom, Germany, France, Japan, Australia, and South Korea, highlights some interesting findings about the relationship between emoji use and marketing:
The majority of global emoji users say they are more likely to open email or reminder notifications that contain emoji (60%) , especially if that emoji is their favorite (63%). Gen Z (70%) and millennials (63%) say they are likely to open an email or reminder notification if it contains an emoji in the subject line.
Nearly half of global emoji users are more likely to respond to a message if it contains an emoji (47%).
Half of global emoji users feel brands are more relatable bolivia business email database when they use emojis in online marketing (51%) , and are more likely to like, comment on or share brands’ social media posts if they include an emoji (50%).
Nearly half of global emoji users are more likely to follow brands on social media if they use emojis (46%).
42% of global emoji users are more likely to purchase products advertised using emojis.
The top three products that global emoji users are willing to buy if they contain an emoji are: takeaway food, clothing and streaming services.
Nearly half (49%) of Gen Z say they prefer customer support teams to use emojis in chat or email when contacting them.
Use them with caution. Emojis can lead to misunderstandings. Here are the three main causes of these conflicts according to the study: