Top email marketing platforms compared

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Choose an email marketing platform that suits your specific needs. One that ticks the main boxes – provides user-friendly email templates, automation capabilities, and detailed analytics – would be a good place to start. Also, be sure to take advantage of free plans and trials to get a hands-on feel for how they work for you. Tip: we also have a smart finder if you need a little extra help choosing the right service for your event email marketing strategy! Build your list of course, none of this will matter if you don’t have an audience to email to! To build your email list – and boost event registrations – the first step is to encourage subscribers to sign up for event updates.

Here are a few ideas for doing that: website switzerland telemarketing list sign-up forms: place sign-up forms on your website to capture email addresses from interested visitors. Social media promotion: use your social media platforms to post engaging content about your event and include a call-to-action for users to subscribe to email updates. Networking events and conferences: at industry gatherings, offer booth visitors the opportunity to voluntarily share their email addresses in exchange for event updates. Most email marketing services offer mobile apps that can be installed on a tablet, so you can add subscribers in-person.

Valuable event-related content: create compelling lead magnets like blog posts, infographics, videos, or downloadable resources related to your event, that website visitors need to subscribe to in order to access. Referral programs: encourage your existing subscribers to refer friends and colleagues to join your email list. Incentivize successful referrals with discounts on event tickets or exclusive content. Online giveaways and contests: organize online giveaways or contests tied to your event. Participants can enter by subscribing to your email list.