Structure of a Text Messaging Advertising Campaign

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Promotional text messages can also take the form of bulk SMS, where an organization can broadcast the same message to a very large audience at the same time. Often, this type of communication is initiated by corporate software applications or systems rather than by individuals, in what is known as “application-to-person” or A2P SMS.

These forms of hong kong telegram business SMS or corporate SMS communications are ideal for running promotions, conducting surveys, issuing special offers, or providing information about new products and services. A2P SMS is also commonly used for transactional purposes – for example, in two-factor authentication (2FA) or multi-factor authentication (MFA) to verify users and access systems or issue one-time passwords (OTP).

Comprehensive Guide to Text Messaging Marketing-1

To understand how SMS marketing works, we can look at the structure of a typical text messaging campaign. The activities usually occur in several sequential stages, as shown below.

Initial stage: identifying and connecting subscribers
To get started with SMS marketing, organizations first need to identify their target audience (buyer personas, ideal customer profiles, etc.) and give these people some incentive to sign up for their SMS subscriber list. Incentives can include free samples, free software or service trials, special discounts, or exclusive access to new products or services. Beyond mobile, brands can use other channels to encourage consumers to sign up for SMS marketing, such as social media or email.