Now that you know the importance of digital research in the process of consolidating and reviewing marketing strategies, let's understand what the main applications and methodologies available are and when to use them.
1. Analyze brand health and branding
Branding strategies are very important for creating strong and consolidated brands in the market.
Using digital research, the company can make a complete bolivia phone number resource diagnosis of its image , analyzing the familiarity that the target audience has with its brand, the intention to purchase or hire its products and services.
And also the impact generated on consumer recall through communication campaigns and marketing efforts.
This diagnosis must be carried out constantly, since through the actions of your brand or your competitors, consumer perception may change over time.
2. Define the business persona
Another application of digital research is understanding the ideal consumer profile of an industrial electrical installation company . Developing the persona based on data makes it easier to understand the behavior and demographic profile of the target audience.
By knowing these characteristics, it becomes easier and more efficient to define the best tactics for attracting and retaining these consumers.
Apply this research methodology before launching new products and services, understanding the characteristics of the audience that is most likely to consume your solutions, directing your communication and efforts.
3. Create the consumer journey
Remember that it is not only at the time of purchase that the consumer comes into contact with your garden execution and maintenance brand . In between, there are several points of contact that need to be mapped, understood and improved frequently.
The idea here is to ensure that the consumer experience is always consistent and positive across all touchpoints.
With digital research, it is possible to map and identify the complete consumer journey, from the pre-purchase phase to the post-purchase phase, a crucial moment for customer loyalty.