The first step to start lead generation is to list the different distribution tools that we have. These tools allow us to distribute the different content that we have and therefore attract business contacts. However, the question arises, how to attract them and by what means. There are different solutions that we will decipher for you. spain whatsapp data
Among the most popular tools to get started in lead generation we have:
Events. Highly prized in the BtoC sector, they attract customers for the launch of a product. They also help build loyalty among prospects around the brand and its values. They also allow you to thank your teams and customers for trusting a brand. This approach can also set a different tone for professional meetings. Events are also the image that a company wants to convey.
Blogs. A real sales tool, it allows you to confront today's realities. According to Google, 74% of potential prospects do a search before making a purchase. In the digitalization momentum that we are experiencing, blogs are increasingly essential to companies, particularly in the B2B sector.
Content , whether written or visual, is essential to attract leads. It can also be materialized through e-books, case studies or research reports.
Social networks and their development are also essential. On these platforms, it is possible to carry out competitions, webinars via live broadcasts. Above all, they allow you to create, develop and retain a community around your brand.
Other points are paid and targeted publications which allow you to go directly to your potential audience.
Finally, emailing, which despite the fact that it has a high bounce rate, is a mass distribution tool.