To do this, an important metric to look at is the video view %, compared to the previous data. This comparison is very useful especially to help you understand how many users you lose at each step. Only in this way, thanks to the data , will you be able to truly understand the quality of the content you have created for your video advertising. Analyzing the percentages tells us if we have created valuable storytelling within our content, if it answers questions/doubts deemed interesting by our target and if the video is capable of engaging the people to whom the algorithm has decided to show it after analyzing it (or based on our targeting).
video ads - facebook metrics for video 3. Does Video colombia number data Ads drive action? How many users go deeper by following the CTA? Consider for example a video of a razor, the first 3 seconds make you understand what it is , the rest of the video gives you details, transmits solutions, probably also emotions and tells you the story of how you too, with that very tool, could change and improve the perception of yourself or improve your appearance… But then you scroll and don't click on the button with the CTA – the call to action (which perhaps leads you to purchase the product).
It's not a complete Game Over, because this type of communication contributes to Brand Awareness and leads the user to take the path (funnel?) that you want. However, the constant lack of concrete action can make us understand something important: The chosen audience is wrong or the video is not clear enough in the “eyes” of the machine learning software, so it is showing it to non-target people, because it lacks details. Or it could be a video to a “cold” user target, which is still in the very early information phase.