Not all companies use more filters to define their target customers , but we really recommend going further and getting to know your target better . Other key questions you could ask yourself are : Where do your website visitors come from ? From a direct search or from a banner? From where do they access your website? Home, office or public places? And finally, with respect to the competition, what other places do your customers visit?
Congratulations, you now know your target audience! Once we have answered all these questions, we will be ready to take the second step: trying to reach them in the most effective way possible.
Tools to define what the target is in your company
The digital factor is precisely the most relevant when it comes to greece number data obtaining information. That is, thanks to tools such as Twitter Analytics, Facebook Analytics, Google Trends, Google Analytics… etc. we can obtain many of the answers to the questions asked in previous sections such as age, tastes, interests, residence, sex, browsing frequency… etc.
All this and much more can be found out today with just one click , we just need to have accounts on these social media . Finally, some marketing automation tools such as Salesforce or Hubspot could help you find answers in the difficult, but simple process of defining your company's target audience .