To best understand how conversions work, it is essential to visualize them within a conversion funnel. This visual tool represents the journey a visitor takes from the first contact with the brand to the final conversion.
Each stage of the conversion funnel has a specific purpose and requires the application of particular strategies to guide the user to the next phase. Below, we will detail the main stages of a conversion funnel:
Keys to conversion in digital businesses in Spain
Awareness
At this stage, the goal is for visitors to gain knowledge of the brand or the product or service. We must bear in mind that here the user comes into contact with the business for the first time. This can dominican republic number data be done through different channels, such as search engines, social networks, online advertising, third-party references, etc. In this sense, it is essential to generate a positive and memorable impression so that the user remembers the brand as a prominent option in the future.
Interest
Once the user is aware of the brand, we must move on to offering relevant and valuable information to keep them interested. To do this, we can highlight unique features, specific benefits and singular solutions that the product or service will provide. We must keep in mind that visitors must experience a genuine interest in what the brand offers them. This means that we must take care of every area of the site, every piece of content and every interaction on social networks.