This means the percentage of users who

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Next, you should focus on quantitative metrics, in other words, data that reveals which transactions or conversions occurred as a direct result of your marketing efforts. The first key quantitative metric to monitor is click-through rate (CTR). This is the percentage of users who click on your sponsored content. The second metric to consider here is conversion rate.



This means the percentage of users who complete the bahrain whatsapp resource action after clicking on your sponsored content. Finally, use this data to calculate your cost per acquisition (CPA). This is the cost of acquiring a new customer, including the cost of the campaign and the cost of the product or service provided. By comparing these metrics to your initial marketing spend, you can calculate the ROI of your marketing campaign.



For example, if you spent $10,000 on a marketing campaign and generated $20,000 in revenue, your ROI is 100%. Align marketing spend to achieve optimal results You can even use social media monitoring to help guide your marketing spend — especially if you’ve been calculating your social media ROI. For example, if you know which marketing campaigns are performing well, you can allocate more budget to the ones that are generating the best return on investment.